What is DAP?
The Diaspora Ambassador Program (D.A.P) is a visionary initiative aimed at forging global partnerships to promote Africa as a premier destination for tourism and investments. Rooted in the belief that collaboration between nations and influential figures can drive positive change, D.A.P seeks to harness the power of the diaspora, particularly African and African American celebrities, to act as ambassadors for African countries.
Engaging globally recognized individuals who can leverage their influence to elevate a country's international profile.
Design dynamic and multifaceted campaign with Ambassadorial engagements and strategic collaboration with stakeholders in tourism and the investment community
Collaboration with governments involves securing regulatory support, resources, and diplomatic backing to amplify the impact of the initiative.
Leveraging the influence of Ambassadors, D.A.P employs robust promotional and marketing strategies to showcase Africa's cultural richness, investment opportunities, and unique attractions on the global stage.
Increase in tourism by
showcasing Africa's
diverse culture, beauty, &
attractions on the global
stage
Attract foreign direct
investments (FDIs) in
Africa, thus fostering
sustainable economic
growth
Foster cultural exchanges
b/w Africa & the global
community drive interest in
Africa's rich history,
arts, and traditions.
A beautiful vision for the future.
D.A.P envisions a future where Africa is globally celebrated as a unique tourism and investment destination. The program aims for sustainability through continuous evaluation and improvement. It seeks to establish Africa as a beacon of prosperity, cultural richness, and global collaboration.
BENEFITS
Envision a nation rising – economically, culturally, and on the international stage. Welcome to a new chapter where Africa's allure transcends boundaries, inviting the world to discover its beauty, embrace its potential, and forge enduring connections.
DAP director Yunus with American rapper "Lil Boosie"
Director Yunus seen here with African American billionaire Mike Roberts and rap artist "Waka Flocka Flame"
Yunus seen here after a meeting with Zimbabwe President Robert Mugabe
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